The reign of online dating and its hallmark “swipe culture” is experiencing a steep decline. Apps like Tinder, Bumble, and Hinge became the go-to for people looking for love, or at least a connection. But recent trends suggest this phenomenon is waning. More people are expressing fatigue with the superficiality, gamification, and often disappointing outcomes of these platforms. My therapy practice and self-reports of friends have also reflected this.
I wonder if despite recent years of the popularity of using online dating apps to “connect,” that people are lonelier than ever within them.
According to the Harvard article, What is Causing the Epidemic of Loneliness and How Can We Fix It?, researchers identified technology as a primary driver (73% of those surveyed). Perhaps despite technology in many cases helping to bring people together, it also has the ability to pull them apart in the inherent systems it provides. In online dating, the swipe, swipe, swipe…exploiting the brain’s dopamine reward system with a potentially never-ending cycle of anticipation and gratification. But there is a downside to this as there always is with addictive cycles.
A 2023 Pew Research Center study revealed widespread dissatisfaction with online dating, citing frustration and negative experiences. Where quick judgments based on limited profiles can lead to shallow interactions, ghosting and breadcrumbing are common, leaving individuals feeling disheartened and disposable. The constant…
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